The Paytm Mini App Store was launched as an alternative to the Google Play Store

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Digital payment service provider Paytm has launched a mini-app store targeting Indian developers in an attempt to challenge Google’s dominance in the segment through the Play Store. The launch comes just weeks after Paytm was temporarily shut down for violating Google’s anti-gambling policies.

The Paytm Mini App Store was launched as an alternative to the Google Play Store

Also, Indian vendors are looking for effective development of Google Play Store and Apple Paul Store. The push is further strengthened by Google tightening its grip on in-app purchases using the company’s billing system, using a 30% commission.

Paytm Mini App Store

There is no additional charge if the Paytm Mini App Store lists and distributes mini apps from its app. This will allow developers to make Paytm Wallet, Paytm UPI, Payments Bank, Net Banking and Card Payments to the purchasing users. The Mini App Store will be available through its app, and there are mini apps that have customized websites that give users an experience like an app that allows users to save battery and data.

Paytm said Ola, Decathlon, Rapido, Domino’s Pizza, Netmeds, Freshmenu, Nobrocker, IMG and more than 300 other apps have joined the mini app store. It can be accessed from the main part of Paytm of Pay which has the option of paying bills. There are categories such as food distribution, shopping, lifestyle, health care, education, travel and more. In addition, the mini store allows users to understand what is trending and what the best offer is.

Specifically, the Mini App Store will integrate open source technology with HTML and JavaScript and provide access to 150 million monthly active users on currently paid apps. Developers can distribute their mini apps on Paytm at 0% payment for Paytm UPI and Wallet and charge 2% for other modes like credit card.

Prior to launch, the app was in beta with select users, and in September 2020, more than 12 million visits were welcomed. Paytm will host the Paytm Mini App Developers Conference on October 8 in which more details will be announced.

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