Actors Swara Bhaskar and Konkona Sen Sharma have taken to Twitter to praise brands like Parle and Bajaj as they take steps to curb the spread of the virus through news channels. The two shared a tweet from the Indian Civil Liberties Union stating that the brand would not run advertisements on news channels that broadcast toxic content.
Swarajya wrote in a tweet from the Indian Civil Liberties Union, “Yeyeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee
Konkan wrote, “Healed !! # Parle and Bajaj too.”
Reports of his recent demise have drawn criticism from some news channels, especially about the demise of actor Sushant Singh Rajput. Mumbai Police Commissioner Param Bir Singh also claimed that Republic TV and two Marathi channels had changed the TRP.
Meanwhile, Live Mint quoted Krishnarao Buddha, Parle’s senior category head, as saying that he would not advertise on channels involved in the fake TRP controversy. “We are exploring the possibility that other advertisers will come together and put a restraint on spending on their advertisements on news channels, so that all news channels get a clear indication that they can change their content.” Said.
Rajiv Bajaj, managing director of Bajaj Auto, told CNBC TV18 that he would not be working with the three channels. “A strong brand is the foundation on which you build a strong business. At the end of the day, the purpose of a strong business is also to contribute to society … Our brand is never associated with anything we feel.” Toxicity in society, “he said.
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