Royal Enfield has launched the first-of-its-kind motorcycle personalization service – ‘Make-It-Years’ – an application, as well as a website-based configurator that allows buyers to personalize when purchasing a motorcycle. MIY will allow customers to access thousands of potential combinations of personalized options, including a choice of collarway, trim and graphics, as well as authentic motorcycle equipment at the time of booking the motorcycle.
The company says that the Make-It-Years or MIY app will allow shoppers to get thousands of colors, trim and graphics as well as real-time motorcycle accessories at the time of booking a motorcycle.
Buyers can also view the delivery time of their motorcycle on their MIY app.
Speaking about the launch, CEO Royal Enfield Vinod K. Dasari said, “With the help of MIY, motorcycles will be made available to the customers and the motorcycles will be customized depending on the level of personalization. Within 24 to 48 hours of our manufacturing plant in Chennai, we will be bringing customer details for our motorcycles, in phases to all our stores across the country. From here all the new motorcycle models of Royal Enfield will come with MIY feature.