These are some of the trends that have been emerging for the last few months, as the home entertainment industry is now preparing to attract attention.
About this, producer-director Abhishek Pathak told IANS, during the lockdown people turned to new content, which had not been explored before. Soon, viewers would prefer to pay to watch big screen movies / blockbuster movies in theaters and they would prefer to see medium-scale and small-budget films on OTT. PVOD (premium video on-demand) is still in its early stages.
However, the idea worked well for Khali Pili, a recent action drama starring Ishaan Khattar and Ananya Pandey.
Explaining the concept, Pathak said, it is a model like theaters through which the audience likes to watch something and they pay for it. This is in contrast to the subscription model of OTT. The difference here is that they are paying for the content and not for the number of people watching it. Indian viewers are very price conscious. The PVOD model will provide content to a niche audience. This will take some time to place in the minds of average OTT customers.
Earlier this year, international studio Disney led the pay-per-view path to the world. It had announced the big-ticket venture Mulan on its streaming platform.
Zee Plex has also tried to follow this path. Apart from Khali Yellow, she launched the Tamil film Ka Pa Ranasingam stars Vijay Sethupathi and Aishwarya Rajesh using this format.
Reacting to India’s pay-per-view model, a spokesperson for Shemaroo Entertainment said, the producers have found a platform where they get the chance to release their films and use it for further monetization after release on stage. is. They have also got a transparent system where they can not only track the progress of their films, but also have direct access to the ticket sales dashboard.
The spokesperson further added, as well the audience enjoys the films. We have seen film critics, industry patrons and critics accept the entire ecosystem and the TVOD platform to offer their support on the platform. We feel that the model will get immense success and popularity in India as well. For now, this is a very experimental phase and we have seen good attraction so far.
Another emerging trend is tele-film, a trend that became popular with audiences in the nineties. Footferry, starring Gulshan Devaiah and Sagarika Ghatge, aims to focus on the release of TV First in the era of OTT premieres. To be released on Footfairy & TV.
On behalf of the channel, Ruchir Tiwari had said, “While new films are coming to OTT platforms instead of cinemas this year, we are ready to set a new benchmark in the Indian TV space with the launch of Footfare, which That TV first release.
According to Nachiket Pantvaidya, COO of Alt Balaji & Group of Balaji Telefilms Ltd, the lockdown phase has served as a catalyst in changing the content consumption habits of the audience.
“The mindset of the audience is slowly changing, in which they are willing to pay for quality content that was not there before,” Pantvaidya said. This change will certainly create a large sample size of viewership for content, be it Indian originals, movies, music, or sports available on OTTL platforms.