Digital Desk, New Delhi. Indian smartphone maker Micromax (Micromax) will soon launch the device with a new brand. Micromax, once the most trusted and trusted company of India, has recently given information about its sub-brand ‘In’ (in). The company has said that it will soon introduce a new range of products under the new sub-brand.
The company said in a statement, Micromax plans to invest Rs 500 crore to start re-entering the smartphone segment. Its goal is to produce products for the new age consumers of the country.
Rahul Sharma has shared a video on the company’s official Twitter account and in this video he has revealed his upcoming sub-brand ‘In’. Also shared the photo of his box.
The video shared said that the company had lost its existence in the market after the arrival of Chinese smartphones. But now people are turning to the Made in India brand once again. In such a situation, Micromax is also going to be a part of the self-sufficient India campaign. This time the company is going to bring a new brand in a completely different style.
— Micromax India (@Micromax__India) October 16, 2020
The shared video shows the box of the upcoming brand with ‘In’ written on the blue color box. Also, on the company’s Twitter account, Coming Soon is written with ‘In’. It is being speculated that this Made in India brand is going to be launched soon. However, no other information has been made available about it yet.
Let us know that the Ministry of Electronics and IT last week approved several non-Chinese companies including Bhagwati (Micromax) for the manufacture of mobile phones in the country under the government’s production-linked incentive (PLI) scheme.
Micromax has manufacturing facilities in two locations – Bhiwadi and Hyderabad. The brand has the capacity to produce more than 2 million phones per month.