10/20/2020

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Luxury auto makers offer attractive offers to woo customers amid epidemic | Luxury auto makers offer attractive offers to woo customers amid epidemic

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New Delhi, October 17 (IANS). To stem the decline in sales resulting from the Kovid-19 epidemic, luxury automobile giants have made some great offers to attract customers.

Large automobile companies are enticing customers by offering various offers like free insurance and service packs to increase vehicle sales.

Along with this, discounts of five to 8.5 percent are being given on ultra-luxury cars and SUVs.

The discount is being given on the actual cost of vehicles from 2.5 lakh to 8.5 lakh rupees.

In addition to the discounts, some indirect offers have also been offered, including attractive financing solutions, minimum resale value (minimum resale value), free insurance or service warranties ranging from three to five years and some other offers.

Balbir Singh Dhillon, head of Audi India, told IANS, “We have started our festive celebrations on some products for this festive season.”

This, he said, includes a low interest rate of up to five years. Apart from this, we are making it easy for existing customers to purchase and upgrade their plans through special loyalty and exchange programs. We have also tied up with banks to provide a lower EMI for customers who wish to purchase a pre-owned (used) car through our Audi Approved Plus dealership.

He said, we are seeing the positive attitude of the customers in the luxury car market and expect it to become even stronger with the upcoming festive season.

The company introduced the Audi Q-2 just before the festive (festive) season.

It is offered with a five-year service package with two plus three-year extended warranty and two-plus three-year road side assistance. This car has been launched with the Complimentary Peace of Mind advantage.

Along with this, Mercedes-Benz India is also offering attractive financial packages for the festive season along with the unlock ceremony.

The luxury auto manufacturer is wooing customers with several benefits, including an EMI below Rs 39,999 for the C-Class. Apart from this, along with the 7.99 percent ROI offer for the C-Class car, there is also an attractive offer to insure for the first year.

Recently the company reported sales of 5,007 units in the period January to September 2020, which is seen as a significant improvement in the Corona epidemic.

Another luxury auto manufacturer, BMW Group India is offering Easy Start and BMW 360, offering multiple financial packages.

Under the Easy Start program, the company is offering 40 per cent lower monthly installments for the first 2.5 years. Apart from this, it is also providing different low interest rates based on different models.

The BMW 360 plan is offering low monthly payments, assured buy-back prices and flexible offers of term options.

Apart from this, automobile giant JLR has introduced attractive finance offers EMI for Land Rover Discovery Sport.

ICRA Vice President Ashish Modani said, all major luxury car OEMs are directly or indirectly offering attractive financing solutions (direct cash discounts, exchange bonuses, loyalty bonuses).

He expected a 40 percent drop in luxury car volumes during calendar year 2020 due to a decrease in demand due to coronaviruses.

AKK / ANM

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