Written and directed by newly elected Aditya Chopra, Dilwale will take the bride (Also affectionately called DDLJ), broke all records at the box office and is the biggest recent blockbuster in the history of Hindi cinema. The film, starring Shahrukh Khan and Kajol, gave India an on-screen duo to fall in love with for generations to come.
It also became the longest running Hindi film ever! DDLJ, which turned 2 years old on October 20, was the first film in the history of Indian cinema, today known as Behind the Scenes (BTS).
Uday Chopra recalls, “Adin wanted to do something that no one in India had done with DDLJ before. They asked me to speak in charge of directing ‘Making’ and it had not happened before so I had to do a lot after returning from film school in California. This is a great opportunity to try your hand at another aspect of filmmaking, the first thing we need is the S-VHS was the only viable option for the set and a lot of the footage behind it. That’s why I became a videographer for BTS footage besides being an assistant on set! “
He went on to say, “I remember literally having a camera in one hand and a utility belt to hold the clap, all the batteries, charge cables and spare parts in the other; I looked very closely at the set! I later realized that all the actors fit me on their faces. Was very comfortable with being and it created some interesting and intimate shots, which helped the BTS footage tremendously.DDLJ was the first film to start a trend that has now become popular called BTS! Backend the Scene (BTS), although at the time we called it It was called ‘The Making’. “
DDLJ was also a record-breaking (at the time) winner of 10 Filmfare Awards and the film literally changed the face of Bollywood globally. The film was made on a budget of Rs 1 crore and in 1995, Blockbuster collected Rs 89 crore in India and Rs 13.50 crore in foreign markets. The total collection worldwide in 1995 was 102.50 crores! At today’s inflation adjusted value, DDLJ’s collection is a whopping Rs 5,455 crore and overseas Rs 69 crore, a total collection of Rs 24 crore worldwide!
Uday further said, “We were the first film whose behind-the-scenes footage was aired on television. The channel showed a special show outside the special content shared with them. We got a lot of good luck when the making aired and it was a big testament to our efforts to do something new for the audience.” DDLJ’s BTS was an eye-opener to take the industry forward and we are proud that our film has been instrumental in setting a new benchmark in India when it comes to marketing a film. “
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