new Delhi. The great Indian festival sale of Amazon India, the flagship company of e-commerce sector, has been very good. The company said that in the first 48 hours of this sale, 1.1 lakh sellers have received orders on its platform. The special thing is that most of the orders came from small cities of the country. Amazon’s ‘Great Indian Festival Sale’ has started on October 17. It will last for about a week ie festival season. The sale for Amazon Prime members started on October 16.
Amazon India vice-president Manish Tiwari told PTI, “These 48 hours have been the largest in the seven-year history of Amazon. We have made great preparations for Amazon sellers. During this period, about 1.1 lakh sellers have received orders. Of these, 66 percent of orders have come from small cities. ”He said that Amazon has 6.5 lakh sellers on its platform. There has been a tremendous increase in the number of new customers on the platform. 91 percent of these new customers come from metros and small towns and cities separated from the top 40 cities. He said that about 66 percent of the new prime sign-ups were also from small towns like Tawang and Changlang in Arunachal Pradesh, Mokokchung (Nagaland), Baran (Rajasthan), Pudukottai (Tamil Nadu), Una (Himachal Pradesh) and Jaunpur (Uttar Pradesh). Huh.
Amazon’s platform has seen a similar attitude as it was seen on Flipkart. Walmart-owned Flipkart’s ‘Billion Days’ sale starts on October 16. Flipkart said that on the first day, around 50 percent of new customers shopping on its platform were from third tier cities. Similarly, another e-commerce company Snapdeal has said that on October 16, on the first day of its sale, 30 percent of orders were received from new customers. 90 percent of these orders came from second and third tier cities. However, no company has revealed the number of orders received so far.